Serius est quam cogitas… Inscribed on a Roman sundial, this motto means “It’s later than you think.” Is time a concept created by us, humans?


Is time that valuable? Aren’t what we live at present and here, out of time, invaluable for us? Hi is a clock designed with inspiration from the Roman sundial and this motto. Formed of entwined rings, its face represents the sunlight and time which passes by in waves. These rings can also be the ripples formed by a stone we throw in the water, or figures we draw in the sand while daydreaming. Hi not only shows us the time, but invites us to ponder about it.